Rebagz

Greening QVC

May 19th, 2009

Yes, America’s largest home shopping network has caught onto the eco-trend! And that’s a great indication that America’s shoppers are too.

If you’re reading this, you probably already know that our Rebagz Small Cinchy Totes will make their QVC debut this Friday, May 22nd at 5pm Eastern, 2pm Pacific time on the shopping channel’s “Greener Living” show.

Getting packed up & ready to go
Getting packed up & ready to go



While those of us who live in the main urban fashion centers like New York and Los Angeles (where my company’s based) have had easy access to eco-fashion for the last few years, the eco-pickings have been slim for shoppers in middle America. And in a lot of cases, when they think of eco-friendly fashion and accessories, they still conjure up images of the old beige-and-itchy kind.

There are so many vibrant and colorful things out there, begging for a second life, that there’s no excuse for eco-fashion not to be as stylish and vivid as it’s non-eco counterparts. And there’s been such a proliferation of companies making these sorts of things that – at last! – there’s no shortage. I know we should consider them all our competition, but my friend Amy Swift has a great saying: “It’s a big sky.” By that she means there’s room for lots of us, each with our own ideas and unique points of view. It’s an incredible time to be a designer and I’m so grateful to all of our customers – corporate and individual – who believe in what we do, and help us support the wonderful people who make our Rebagz…

All packed up (in eco-friendly boxes, of course) & on their way

All packed up (in eco-friendly boxes, of course) & on their way


…which are on their way to QVC. Tune in on Friday and support QVC’s “Greener Living” point of view!

XOXO Marty

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